Woodstock I

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Woodstock was initiated through the efforts of Michael Lang, John Roberts, Joel Rosenman, and Artie Kornfeld. It was Roberts and Rosenman who had the finances. Lang had experience as a promoter and had already organized the largest festival on the East Coast at the time, the Miami Pop Festival, which had an estimated 100,000 people attend the two day event. Roberts and Rosenman placed the following advertisement in The New York Times and The Wall Street Journal under the name of Challenge International, Ltd.: "Young men with unlimited capital looking for interesting, legitimate investment opportunities and business propositions".

Lang and Kornfeld noticed the ad, and the four men got together originally to discuss a retreat-like recording studio in Woodstock, but the idea evolved into an outdoor music and arts festival, although even that was initially envisioned on a smaller scale, perhaps featuring some of the big name artists who lived in the Woodstock area (such as Bob Dylan and The Band). There were differences in approach among the four: Roberts was disciplined, and knew what was needed in order for the venture to succeed, while the laid-back Lang saw Woodstock as a new, relaxed way of bringing businesspeople together. There were further doubts over the venture, as Roberts wondered whether to consolidate his losses and pull the plug, or to continue pumping his own finances into the project.  [Wiki]

Beauty is certainly a soft, smooth, slippery thing, and therefore of a nature which easily slips in and permeates our souls.

Plato, Lysis

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